When I walked into my first marketing role- I knew nothing. I joke that I had to Google my job (actually, not a joke). But one thing I did know was that the advertising reps in their expensive suits and flashy watches trying to get a cut of our advertising budget- did not have our best interest at heart. It really bothered me that so much of our advertising budget was based on tradition and not hard facts. Thankfully, I embraced marketing strategies based on customer relationships and behaviors. Today, I help others create successful marketing plans that are tailored to their goals and audiences. I never want another business owner or entrepreneur to feel the way I did- overwhelmed and frustrated.